《Don’t Make Me Think!》的九条读书笔记





  1. And while these conventions may change, there is one constant that never changes: human nature.

  2. I should be able to “get it”—what it is and how to use it—without expending any effort thinking about it.

  3. If you can’t make a page self-evident, you at least need to make it self-explanatory.

  4. When we’re creating sites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organized things, and weighing their options before deciding which link to click. What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at.

  5. Conventions are your friends: (1) Break up pages into clearly defined areas. (2) Make it obvious what’s clickable. (3) Keep the noise down to a dull roar.

  6. Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences.

  7. Every page needs a name. The name needs to be in the right place, prominent and match what I clicked.

  8. (1) What site is this? (Site ID) (2) What page am I on? (Page name) (3) What are the major sections of this site? (Sections) (4) What are my options at this level? (Local navigation) (5) Where am I in the scheme of things? (“You are here” indicators) (6) How can I search?